Amid the expanding trend toward self-custody, hardware wallet Trezor’s CEO Matej Zak has highlighted the most relevant development vector for the company so far – enhancing usability to significantly increase the number of users over the next few years.

Speaking to Cointelegraph at the BTC Prague 2023 conference on June 9, Zak said: “Educate hard and build simply” is currently Trezor’s most relevant strategy in developing its hardware wallets amid the growing demand for self-custody.”

“You need to explain what self-custody is because it’s still a different concept. It’s nothing that existed before Bitcoin, and Bitcoin has only been around since 2009,” he added.

While allowing investors to be their own banks, the concept of self-custody also makes users the sole responsible entity for the safety of their Bitcoin. The most important part of this responsibility is keeping your private key, or seed phrase, safe and private.

Security, privacy and usability have always been key parts of self-custody as well as Trezor’s proposition, Zak said. “But the usability, you know, plays a really important part,” the CEO noted, adding that Trezor is still trying to make its hardware wallets as user-friendly as possible. The exec stated:

“Usability is the one where you want to make things easier, more simple to use. So all those people coming from exchanges can actually feel at home and not be scared by losing their private keys.”

By increasing usability, Trezor hopes to double or even triple the amount of hardware wallet users around the world in the next three to four years. Citing some estimates, Zak said that less than 2% of all 420 million crypto users globally currently use hardware wallets.

Focus on usability is part of the reason the Trezor CEO also believes that complicated self-custody wallet setups like multisignature, or multisig, may not be the best solution for newcomers to the industry.

Unlike common Bitcoin wallet setups, Multisig involves using more than one public key to authorize a transaction, which is designed to increase security of self-custody.

“Security at the expense of usability, comes at the expense of security,” Zak said, referring to a quote by Bounce Security CEO Avi Douglen.

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While focusing on usability and education, Trezor doesn’t plan to introduce any new built-in features to help users recover their private keys, though.

According to the CEO, Trezor has done everything possible to help its customers secure their seed phrase. Zak mentioned implementations like the Shamir backup, which is often used to distribute the private key phrase among different locations. Introduced by Trezor in 2019, the Shamir backup is designed to keep user’s Bitcoin safe from theft or accidents.

“There’s nothing we could improve on in this regard because the usability is good,” Trezor CEO said.

The remarks from Trezor ‘s CEO come a few weeks after rival hardware wallet supplier Ledger teased a new tool allowing users to recover their private keys. Following criticism from the crypto community, Ledger later postponed the launch of Ledger Recover, with Ledger CEO Pascal Gauthier claiming that it was a “humbling experience” and the result of miscommunication.

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